Optimizely
Optimizely is an all in one digital experience platform. They provide A/B testing and multivariate testing tools, website personalization, and feature toggle capabilities, as well as web content management and digital commerce. The company was acquired by Episerver and announced that they were branding the combined company as "Optimizely".
As this transition took place I worked with both their global team in Stockholm, Sweden and their remote US team to produce hundreds of ad units and other materials.
The brand guidelines for Optimizely are incredibly thorough. Developing these campaigns allowed us to pressure test and fine tune their standards as thye went to market in North America.
I've worked with many companies with their primary audience outside the US, and I’m familiar working across various languages. This campaign was focused on the German market and was a part of their retargeting efforts. "Optimize every customer experience."
Optimizely has helped more than 10,000 businesses worldwide, including H&M, PayPal, Zoom, Toyota and Vodafone, enrich their customer lifetime value, increase revenue and grow their brands.
Acquisition campaign assets for the German market.
Additional campaign assets for the German market.
I specialize in design and creative marketing campaigns for brands at all stages of their lifecycle. On many projects I work solo, but I also have a network of very talented people I partner with when the need arises. We work with clients around the US and often abroad. For client inquiries or anything else, email me.