Culligan Water

Culligan Water is a nationally recognized brand with more than 85 years in business in North America. As the home water filtration category becomes increasingly crowed with dealer-driven brands and big-box store solutions, we aimed to reach the Millennial market through social targeting as they purchase their first home.

The campaign was built around a simple premise—you’ve grown-up—and now it’s time for a grown-up water treatment solution. The campaign lived in a social channels and drove traffic to a landing page where prospective customer could learn about the benefits of Culligan and schedule a in-home water test.

I created this campaign with a writing partner at Plan B Advertising.