Torqeedo

Founded in 2005 and based in Germany, Torqeedo is a pioneer in the electric boat motor category. With a presence in over 50 countries, the US market is still in the early stages of transitioning to electric motors.

Looking to test new media channels, Torqeedo asked us to develop a targeted social media campaign for their Travel 1103 outboard motor. The campaign was supported with programmatic ads along with paid search and drove the audience to an e-commerce landing page.

I created this campaign with a writing partner at Plan B Advertising.